Through a spectacular explosion of confetti, we’ve just launched our fourth and most ambitious campaign so far for Gala Bingo, across TV, Digital and Onsite. Our new ‘Where Happy Happens’ creative, aims to elevate the brand to the ultimate online Bingo destination for exciting entertainment and experiences.
Following 4 lucky players on a bingo-themed golf buggy in the pursuit of happiness and fantastic experiences, the viewer is immersed in a yellow and blue world of exclusive games, celebrities, in-jokes for bingo fans and an endless array of entertainment.
Filming in Riga, Latvia, making happy has been a mammoth task, but an enjoyable one. With our creatives and designers working closely with Chief’s fantastic in-house post production team, we’ve built a memorable world on a scale that we are all very proud of. It was a true collaboration of many happy makers, both creatively and client side and this really shows in the final films.
So without further ado, discover where happy happens right here…