Ready, set, go!!!

Despite Hurricane Irma trying to upstage it, the 2017 World Rowing Championships welcomed the world to Florida this week, and our event branding was at the heart of it.

From on-screen graphics to the finishing tower to the winner’s podium, our distinctive Pelican logo can be seen flying high everywhere at the event. Showcasing Florida and the sport of rowing to spectators and TV audiences across the world.

You can check out the event live on the World Rowing website.

To see more about the work that went into making the event a success, check out the case study.