Did we just win the World Cup?

Brian & the bear

England may not have won the World Cup, but at least one English brand made it to first place this summer.

Insight company GFK ran biometric testing on 21 ads during the World Cup. The winner? Our Ladbrokes ad starring Brian Blessed!

According to the article on their blog, its effectiveness was down to a combination of visual and verbal humour engaging both sides of the audiences’ brains and capturing the mood of the event.

And here’s us simply thinking it would just be funny to put Brian Blessed on a Russian Bear.

Check out the full article at the GFK blog

https://blog.gfk.com/2018/07/we-ran-different-ad-tests-during-the-world-cup-including-using-biometric-testing-on-21-ads-the-ad-that-won-in-terms-of-greatest-subconscious-and-conscious-audience-response-was-t/