Making Cheltenham horse-some!

Charge to Cheltenham

It’s time for the biggest horse racing festival of the year, so we’ve rounded up the Ladbrokes Cavalry to chaaaaaaarge to Cheltenham! Leading the charge is Lieutenant Laaaad Brokes – Brian Blessed – along with an army of Cheltenham fans from across the land. All on one very special super-long horse!

On their charge across the nation, the Ladbrokes Cavalry could be seen in a special takeover of Paddington Station, in motion on social and digital outdoor media as special cinemagraphs and even heard booming out of radios thanks to Brian’s distinctive voice.

As the betting brand where the nation plays, Ladbrokes also brought the Gold Cup to the nation through live broadcasts on prime outdoor digital screens in London, Birmingham and Manchester. Ably supported by Brian and his cavalry of course.

The chaaaaarge doesn’t stop there either – next stop for the campaign is the Grand National. See you there!