Playing with film

32Red: Film4 Sponsorship

When 32Red Casino took over the sponsorship of the Film4 Late Night Film, they wanted to create a distinctive set of idents that showed they understood how much great film means to their customers.

As if this wasn’t challenge enough, the sponsorship idents also had to meet the high creative standards of Film4 themselves.

We looked to bring the worlds of film and casino gaming together in a distinctive way that allowed us to produce multiple idents for different film genres.

The solution came in the animated film title style of legendary movie designer Saul Bass. Simple colour palettes (using plenty of red, of course), striking bespoke soundtracks and strong graphic shapes helped us blend classic film genres like sci-fi, horror and espionage with casino iconography.

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