Lads! Lads! Lads! And everybody! Our new Ladbrokes campaign is here

Ladbrokes, Brian on a bear

Our grizzly duo kick off our new Ladbrokes campaign during the greatest football tournament on the planet.

Startled football fans have their attention grabbed as Brian and his furry friend come bearing exciting offers and new products for all ‘The bettors of Britain’. Brian’s Russian themed gag falls on deaf ears, but he has other ideas to encourage his audience to acknowledge his clever word play.

You’ll being hearing a lot of our “Laaadbrokes!” horn for the coming months and expect to see more big personalities and big entrances following in Brian and Boris’ paw prints.

P.S. No bears were harmed in the making of this ad. The extras on the other hand may have been slightly deafened by Brian’s booming voice.