---
title: 32Red wins for effectiveness
date: 2018-10-11T17:21:20+01:00
author: Cravens
canonical_url: "https://cravens.co.uk/insights/32red-wins-for-effectiveness"
section: Insights
---
![](https://img.imageboss.me/cravens/cover/24x24/fp-x:0.5,fp-y:0.5,quality:35,format:jpg/production/uploads/insightAuthors/adam-johnson/Adam.jpg?bossToken=baf7e37d219e9f3479615b99822e952069df3b7c9d4e3a825a44e7eaf070ae1f)  ![](https://img.imageboss.me/cravens/cover/96x96/fp-x:0.5,fp-y:0.5,quality:80,format:jpg/production/uploads/insightAuthors/adam-johnson/Adam.jpg?bossToken=51a04dfb8f50209be007351e6332266586be7a78d2d1f0c165a5b23d694cfcb1) 11 October 2018 By Adam Johnson

 

 

#  32Red wins for effectiveness 

- Insights
 
   ![32 Red Masterofwow Pic](https://img.imageboss.me/cravens/width/1000/quality:80,format:jpg/production/uploads/insights/32red-wins-for-effectiveness/32Red-MasterofwowPic.jpg?bossToken=076cdbc0148f20b34ddcb97ad47652e79b6557f03443b5426e734fb5e7d3d34b)  ![32 Red Masterofwow Pic](https://img.imageboss.me/cravens/width/1000/quality:80,format:jpg/production/uploads/insights/32red-wins-for-effectiveness/32Red-MasterofwowPic.jpg?bossToken=076cdbc0148f20b34ddcb97ad47652e79b6557f03443b5426e734fb5e7d3d34b)  

**We’re super proud that our creative work has contributed to our client 32Red picking up a Bronze at the IPA Effectiveness Awards.**

Our client 32Red, along with MiMedia, has just picked up a prestigious Bronze Award at the 2018 IPA Effectiveness Awards. The awards are the industry’s benchmark for proving the power of advertising on a company’s bottom line.

We’ve been working with them for over five years, aligning our creative ideas with their media strategy to create crazy but effective worlds like a potato farmer growing lucky chips, The Master of Wow and fun sponsorships like Sky Sports News and Film4 – check some of them out in [our work](/work). It’s great to see all that creativity paying off in growth and revenue. In fact our work with the company has been so effective that the business recently sold for £176m.

Check out the [case study here](https://ipaeffectivenessawards.awardsengine.com/winners/view_awards_entry.cfm?id_entry=100083)