---
title: New life to Cravens’ purpose
date: 2020-01-03T16:58:24+00:00
author: Cravens
canonical_url: "https://cravens.co.uk/insights/new-life-to-cravens-purpose"
section: Insights
---
![](https://img.imageboss.me/cravens/cover/24x24/fp-x:0.5,fp-y:0.5,quality:35,format:jpg/production/uploads/insightAuthors/adam-johnson/Adam.jpg?bossToken=baf7e37d219e9f3479615b99822e952069df3b7c9d4e3a825a44e7eaf070ae1f)  ![](https://img.imageboss.me/cravens/cover/96x96/fp-x:0.5,fp-y:0.5,quality:80,format:jpg/production/uploads/insightAuthors/adam-johnson/Adam.jpg?bossToken=51a04dfb8f50209be007351e6332266586be7a78d2d1f0c165a5b23d694cfcb1) 3 January 2020 By Adam Johnson

 

 

#  New life to Cravens’ purpose 

- Insights
 
   ![001](https://img.imageboss.me/cravens/width/1900/quality:80,format:jpg/production/uploads/insights/new-life-to-cravens-purpose/001.jpg?bossToken=be5a84735521929eb7dc4665dfc508b62a3c10fd8d2f5952329d0a3bb2fa0691)  ![001](https://img.imageboss.me/cravens/width/1900/quality:80,format:jpg/production/uploads/insights/new-life-to-cravens-purpose/001.jpg?bossToken=be5a84735521929eb7dc4665dfc508b62a3c10fd8d2f5952329d0a3bb2fa0691)  

**New brand identity. New website. Same strong sense of purpose.**

It’s a story as old as time. You spend so much time and energy creating outstanding brands and eye catching campaigns for clients that you put off doing your own brand identity. But a company that talks the talk about brand purpose and giving it life needs to walk the walk too.

Hence our shiny new brand identity. We think it’s rather lovely.