---
title: We put Jeremy on ICE
date: 2017-02-13T14:26:22+00:00
author: Cravens
canonical_url: "https://cravens.co.uk/insights/put-jeremy-ice"
section: Insights
---
![](https://img.imageboss.me/cravens/cover/24x24/fp-x:0.5,fp-y:0.5,quality:35,format:jpg/production/uploads/insightAuthors/adam-johnson/Adam.jpg?bossToken=baf7e37d219e9f3479615b99822e952069df3b7c9d4e3a825a44e7eaf070ae1f)  ![](https://img.imageboss.me/cravens/cover/96x96/fp-x:0.5,fp-y:0.5,quality:80,format:jpg/production/uploads/insightAuthors/adam-johnson/Adam.jpg?bossToken=51a04dfb8f50209be007351e6332266586be7a78d2d1f0c165a5b23d694cfcb1) 13 February 2017 By Adam Johnson

 

 

#  We put Jeremy on ICE 

- Insights
 
   ![Ice 2017 1000x570 1](https://img.imageboss.me/cravens/width/900/quality:80,format:jpg/production/uploads/insights/put-jeremy-ice/ice-2017-1000x570-1.png?bossToken=4c7bde1304fcdc4992c1b193abc6ff4fd57362ffc78873007592892b22cb8d42)  ![Ice 2017 1000x570 1](https://img.imageboss.me/cravens/width/900/quality:80,format:jpg/production/uploads/insights/put-jeremy-ice/ice-2017-1000x570-1.png?bossToken=4c7bde1304fcdc4992c1b193abc6ff4fd57362ffc78873007592892b22cb8d42)  

ICE Totally Gaming is the gaming industry’s biggest business event. Every year hundreds of the biggest games and smartest innovations in casino and online gaming are launched here. This years event, on from 7th – 9th of February was no exception.

Naturally, with many of our clients represented there, Cravens Business Director, Jeremy Nickalls, was there to take it all in.

His thoughts on this year’s show? As big, bold and glitzy as ever, with the major online gaming manufacturers and payment platforms dominating with impressive stands (featuring a few famous faces) and even more impressive games. VR gaming in particular was making a big splash this year, with many exciting innovations coming to bring players closer to the action.

This is an industry that’s really raising its game and we can’t wait to see what comes next.