# Cravens > Cravens is Britain's oldest independent strategic creative agency, based in Newcastle and working with organisations worldwide. ## Case studies - [Sir Bobby Robson Foundation](https://cravens.co.uk/work/allwyn-2.md): From patients to patrons, relatives to radiologists, everyone at The Sir Bobby Robson Foundation plays their part in driving major advances in cancer trials… - [William Hill](https://cravens.co.uk/work/william-hill.md): Sports betting socials are a crowded, noisy place. William Hill wanted content that added to the culture around sport, not more of the same topics and memes. - [British Triathlon](https://cravens.co.uk/work/british-triathlon.md): With participation habits changing, costs rising and triathlon perceived as an exclusive sport, British Triathlon needed to rethink its role. - [Takk](https://cravens.co.uk/work/takk.md): Takk is rewriting the script in beauty and toiletries. - [Parkdean Resorts](https://cravens.co.uk/work/parkdean-resorts-hhinfa-campaign.md): With 65 holiday parks across the UK, Parkdean Resorts is the country’s biggest caravan and holiday park provider. - [FIM E-Xplorer World Cup](https://cravens.co.uk/work/fim-e-xplorer-world-cup.md): E-Xplorer is a new kind of racing: all-electric, all-terrain, off-grid, raced by men and women in total gender parity. - [Zinsser](https://cravens.co.uk/work/zinsser.md): For over 170 years, Zinsser has stood for innovation, quality and problem solving in the world of professional painting products. - [Rugby League World Cup](https://cravens.co.uk/work/rugby-league-world-cup-2021.md): The Rugby League World Cup had a vital mission: to be the biggest, best and most inclusive World Cup ever. - [Grosvenor Casinos](https://cravens.co.uk/work/grosvenor.md): The UK’s oldest casino brand, Grosvenor faced stiff competition from newer, tech-leaning casino and gaming brands in the online casino space. - [British Cycling Membership](https://cravens.co.uk/work/british-cycling-membership-campaign.md): British Cycling membership had to mean more than insurance and race licences. ## Case Studies Index - [Our Work](https://cravens.co.uk/work.md): The Original Independent. Cravens is Britain's oldest independent strategic creative agency, based in Newcastle and working with organisations worldwide. ## Insights - [Together time with Parkdean Resorts](https://cravens.co.uk/insights/together-time-with-parkdean-resorts.md): Did you know that the average family spend just 6 hours together each week? - [Creating a catchy anthem for Catch the Bus Month](https://cravens.co.uk/insights/creating-a-catchy-anthem-for-catch-the-bus-month.md): Catch the Bus Month, a fantastic initiative by Bus Users UK, aims to highlight the many perks of bus travel and get more people on board. - [CELEBRATING IPA CPD GOLD](https://cravens.co.uk/insights/celebrating-ipa-cpd-gold.md): We’re thrilled to announce that Cravens has been awarded CPD Gold accreditation by the Institute of Practitioners in Advertising (IPA) for the first time ever. - [Inside Adobe Max: AI, innovation, and more](https://cravens.co.uk/insights/inside-adobe-max-ai-innovation-and-more.md): Here’s what you missed at the Adobe Max Creativity Conference… - [RACING UPGRADED FOR SEASON 2](https://cravens.co.uk/insights/racing-upgraded-for-season-2.md) - [Every frame tells a story](https://cravens.co.uk/insights/every-frame-tells-a-story.md): Enter the world of filmmaking, where creativity meets precision meets storytelling. - [Greenwich me-time](https://cravens.co.uk/insights/greenwich-me-time.md): What an inspiring day talking to the 2nd year students on the Creative Advertising and Media Comms courses at the University of Greenwich. - [Welcome back to the team!](https://cravens.co.uk/insights/welcome-back-to-the-team.md): With over 10 years in the industry working with brands such as Tesco and brand Virgin Media, we’re lucky to have the wonderful Lauren Thacker on our team. - [Cravens Creatives: The power of getting inspired](https://cravens.co.uk/insights/cravens-creatives-the-power-of-getting-inspired.md): By Charlotte Quigley and Georgia Leggott Whether it’s through music, art, culture, or people – as creatives, there is nothing better than finding new… - [The World Cup of effective advertising awards](https://cravens.co.uk/insights/the-world-cup-of-effective-advertising-awards.md): There are many prestigious awards agencies would love to raise aloft, and an Effie is certainly up there as one of the best. - [E-Xplorer S1: Chasing the adventure](https://cravens.co.uk/insights/chasing-the-adventure-in-season-01-of-e-xplorer.md): This year we’ve had the opportunity to see our branding work for E-Xplorer come to life in its epic first season! And what an adventure it’s been… - [Two creatives walk into a comedy course.](https://cravens.co.uk/insights/two-creatives-walk-into-a-comedy-course.md): How to make training and development fun? Go to Edinburgh for a Comedy Course. We’re not looking for comic stardom. - [Introducing Threads](https://cravens.co.uk/insights/introducing-threads.md): There’s a new social media platform in town: Introducing Threads! - [Highlights from this month’s Cravens adventures!!](https://cravens.co.uk/insights/highlights-from-this-months-cravens-adventures.md): It’s been a busy month at Cravens, we’ve been out and about all around the country enjoying some incredible moments together! - [Cheltenham Festival](https://cravens.co.uk/insights/cheltenham-festival.md): One of the biggest events on the horse racing calendar. And this year there’s only one horse that everybody was talking about, Constitution Hill. - [First Bus Firsts](https://cravens.co.uk/insights/first-bus-firsts.md): A series of fun, snackable and relatable pieces of content, all uniquely based in and around First Bus. - [A juniors eye view](https://cravens.co.uk/insights/a-juniors-eye-view.md): Our latest Junior Creative Team on 6 months with the company In the autumn of 2022, we arrived at the Cravens Kings Cross office as a placement Creative Team. - [Creative Club #2 – 3…2…1…And we’re Live!](https://cravens.co.uk/insights/creative-club-2-321and-were-live.md): This month’s creative club theme was “Live” Once again, the creative team assembled live in the flesh for tea, cakes and biscuits to discuss something we’ve… - [An award-winning year!](https://cravens.co.uk/insights/an-award-winning-year.md): We are massively proud to have won two Prolific North awards this year. - [Driving positive change for our people, our agency, and our planet](https://cravens.co.uk/insights/driving-positive-change-for-our-people-our-agency-and-our-planet.md): Our impact on the environment and each other is important to us. - [Creative Club #1 – Finding inspiration from the uncreative](https://cravens.co.uk/insights/creative-club-1-finding-inspiration-from-the-uncreative.md): Once a month the Cravens creatives gather for the “Creative Club” to catch up and share what is inspiring us at the moment. - [Member Insights: Sporting sustainability — how major events can get involved](https://cravens.co.uk/insights/member-insights-sporting-sustainability-how-major-events-can-get-involved.md): Winning a bid for a major sporting event is a huge honour. It puts your country on the world’s stage, increases tourism and boosts the economy. - [We’re taking 32Red for a spin!](https://cravens.co.uk/insights/were-taking-32red-for-a-spin.md): Turn up the volume, we’ve created an all-spinning, all-dancing new animated ad for 32Red Spins. - [There ain’t no win like a Parkdean win!](https://cravens.co.uk/insights/parkdean-win.md): Serve out the ice creams! Get your dancing flip flops on! And throw your sun hats in the air! - [Cravens rise to 38th in the Campaign School Report Top 100 Creative Agencies!](https://cravens.co.uk/insights/cravens-rises-to-38th-on-campaign-top-100-creative-agencies.md) - [Who’d a funk it? We live streamed Smoove and Turrell to the world!](https://cravens.co.uk/insights/whod-a-funk-it-we-live-streamed-smoove-and-turrell-for-the-world-to-join-the-party.md): Working closely with the Smoove and Turrell guys, we delivered an idea that could turn a live audience of 1000 fans, into a live streamed audience on a global… - [New life to Cravens’ purpose](https://cravens.co.uk/insights/new-life-to-cravens-purpose.md): New brand identity. New website. Same strong sense of purpose. It’s a story as old as time. - [The Cravens Christmas Commercial Critique!](https://cravens.co.uk/insights/seen-heard-a-k-a-the-cravens-christmas-commercial-critique.md): Seen & Heard is back with a shiny new website to show it off on. - [FEE-FI-FO-FUN!](https://cravens.co.uk/insights/fee-fi-fo-fun.md): Kicking off the football season with his huge size 111’s, our big Brian shows the nation how to bag the winner in style. - [NOW THAT’S SUPER DUPER MEGA SMASHING!](https://cravens.co.uk/insights/now-thats-super-duper-mega-smashing.md): Dizzee Rascal collecting a curry for Mozart in a telephone box time machine? Kriss Akabusi landing through a supermarket ceiling in a sports bag? - [A top class showing in Campaign’s School Report 2018](https://cravens.co.uk/insights/a-top-class-showing-in-campaigns-school-report-2018.md): The 2018 Campaign School Report is in and it looks like we’ve been doing more than just our homework. - [We’re helping even more people love LeedsCity Buses](https://cravens.co.uk/insights/were-helping-even-more-people-love-leedscity-buses.md): Last year, we helped introduce Leeds’ new and improved bus service: LeedsCity from First. - [Making Cheltenham horse-some!](https://cravens.co.uk/insights/making-cheltenham-horse-some.md): It’s time for the biggest horse racing festival of the year, so we’ve rounded up the Ladbrokes Cavalry to chaaaaaaarge to Cheltenham! - [We’re helping London City Airport’s lovely new brand take off](https://cravens.co.uk/insights/were-helping-london-city-airports-lovely-new-brand-take-off.md): As London’s most central airport, London City (or LCY to its friends) has created a new brand identity and purpose to build a deeper connection with the city… - [Ladbrokes Gloves it with Big Frank](https://cravens.co.uk/insights/ladbrokes-gloves-it-with-big-frank.md): When it comes to boxing, nobody gloves it more than Ladbrokes and Frank Bruno. - [Like it!](https://cravens.co.uk/insights/like-it.md): We’re loving how well-liked our Ladbrokes campaign is! - [Gala Bingo strikes again!](https://cravens.co.uk/insights/gala-bingo-strikes-again.md): We’ve been crashing into Gary & Jules’ lives yet again with our latest TV ad for Gala Bingo. F1 racing lights, a GIGANTIC pot of gold and a barrage of coconuts… - [Cravens catch talented Senior Designer](https://cravens.co.uk/insights/cravens-catch-talented-senior-designer.md): We’re happy to welcome Ross Pichler as our new senior designer. - [Underlining Virgin Money’s Commitment](https://cravens.co.uk/insights/underlining-virgin-moneys-commitment.md): We’ve been helping Virgin Money show how much further they’re going for their mortgage intermediary partners. - [We’re in the pink!](https://cravens.co.uk/insights/were-in-the-pink.md): There was a rosy glow all around Cravens last Friday as we all hunted out our finest pink outfits in support of Breast Cancer Awareness’ Wear It Pink campaign. - [Launching Buckley and Brook for Ladbrokes!](https://cravens.co.uk/insights/launching-buckley-and-brook-for-ladbrokes.md): Giddy up, up, up and away! We’ve burst into barbecues and boosted sky high in our latest adverts for Ladbrokes. - [We helped Leeds fall back in love with buses](https://cravens.co.uk/insights/we-helped-leeds-fall-back-in-love-with-buses.md): What do you do when your city has lost faith in its bus service? For our campaign for the new LeedsCity buses, we decided honesty was the best policy. - [32Red wins for effectiveness](https://cravens.co.uk/insights/32red-wins-for-effectiveness.md): We’re super proud that our creative work has contributed to our client 32Red picking up a Bronze at the IPA Effectiveness Awards. - [Are you playing Gala Bingo?](https://cravens.co.uk/insights/are-you-playing-gala-bingo.md): When you play at Gala Bingo, incredible entertainment, exclusive games and exciting experiences all come out to play! - [Did we just win the World Cup?](https://cravens.co.uk/insights/did-we-just-win-the-world-cup.md): England may not have won the World Cup, but at least one English brand made it to first place this summer. - [Seen & Heard: July 2018](https://cravens.co.uk/insights/seen-heard-july-2018.md): Welcome one and all to round three of Seen & Heard; our Woody’s Round Up of what’s been tickling our fancy this month – and if your fancies are anything like… - [Huge news 4 Cravens](https://cravens.co.uk/insights/huge-news-4-cravens.md): After shooting up the UK’s creative account new business rankings in Campaign Magazine, Cravens are on cloud 9. Well, cloud 4 to be precise. - [Seen & Heard: June 2018](https://cravens.co.uk/insights/seen-heard-june-2018.md): “Hey Cravens! What’s been firing up your imagination engines this past month?” we hear you ask. “Why, how timely of you!” we cry. - [Bringing Brian and Boris to life](https://cravens.co.uk/insights/bringing-brian-and-boris-to-life.md): Unsurprisingly, it takes a lot of people to get Brian Blessed and a Russian bear into a pub. - [Lads! Lads! Lads! And everybody! Our new Ladbrokes campaign is here](https://cravens.co.uk/insights/lads-lads-lads-and-everybody-our-news-ladbrokes-campaign-is-here.md): Our grizzly duo kick off our new Ladbrokes campaign during the greatest football tournament on the planet. ## Insights index - [Insights index](https://cravens.co.uk/insights.md): Thinking, work and news from the studio. ## Pages - [Contact Us](https://cravens.co.uk/contact.md): Get in touch - [About](https://cravens.co.uk/about.md): The Original Independent. Cravens is Britain's oldest independent strategic creative agency, based in Newcastle and working with organisations worldwide. - [Cravens Sport](https://cravens.co.uk/sport.md): The Original Independent. Cravens is Britain's oldest independent strategic creative agency, based in Newcastle and working with organisations worldwide. - [Approach](https://cravens.co.uk/approach.md): The Original Independent. Cravens is Britain's oldest independent strategic creative agency, based in Newcastle and working with organisations worldwide. - [Privacy policy](https://cravens.co.uk/privacy-policy.md): The Original Independent. Cravens is Britain's oldest independent strategic creative agency, based in Newcastle and working with organisations worldwide. - [Cookie policy](https://cravens.co.uk/cookie-policy.md): The Original Independent. Cravens is Britain's oldest independent strategic creative agency, based in Newcastle and working with organisations worldwide. ## Services Index - [Services Index](https://cravens.co.uk/services.md): We bring together strategy, creativity, production and a trusted network of specialist partners to create alignment that inspires people, builds brands and…