Wood is all around us, not just in our furniture and homes, but in hundreds of product you’d never even think of. The Confederation of Forest Industries (Confor) wanted to underline the importance of this valuable, renewable resource. To plant the seed in all of us to never take it for granted.
We created an elegant and thought-provoking animation, to tell the story of wood. The film takes you on a journey through all the wood products that surround us every day. It emphasises the importance of planting new forests, to ensure that this most sustainable of building materials continues to be available to all.
The film was created entirely in house at Cravens, from scripting and storyboarding through to final rendered animation. It launched at the Forestry and Timber: Scotland’s Hidden Success Story conference and forms part of Confor’s drive to promote the UK’s forestry and timber industry to a wider audience.