--- title: FIM E-Xplorer World Cup date: 2026-09-01T11:31:00+01:00 author: Cravens canonical_url: "https://cravens.co.uk/work/fim-e-xplorer-world-cup" section: Case studies --- Case study # FIM E-Xplorer World Cup - Sport - Brand Identity - Film & Motion - Live Experiences E-Xplorer is a new kind of racing: all-electric, all-terrain, off-grid, raced by men and women in total gender parity. Born from anti-conformity, built to be a way of life beyond the track. But how do you re-energise motorbike racing for a new generation, in a world that's more connected and more eco-conscious than ever? **You spark a movement.** ![Cravens Case Study EXPLORER THUMBNAIL](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Cravens_CaseStudy_EXPLORER_THUMBNAIL.png?bossToken=88568222d7dc4a8804e00b8985736346e62f686c3a1904dd69635332d82d6a71) ![Cravens Case Study EXPLORER THUMBNAIL](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Cravens_CaseStudy_EXPLORER_THUMBNAIL.png?bossToken=88568222d7dc4a8804e00b8985736346e62f686c3a1904dd69635332d82d6a71) ## Finding the heart We talked to stakeholders across the organisation to uncover what E-Xplorer truly stood for — arriving at a vital mission designed to inspire both the sport and its fans. ![The FIM E-Xplorer World Cup identity over an off-road rider](https://img.imageboss.me/cravens/width/24/quality:35,format:jpg/production/uploads/case-studies/fim-header.jpg?bossToken=48009ac9d176b38c5d127ecbc3b7dabd812f1941fc54690222994ebd799e1dd9) ![The FIM E-Xplorer World Cup identity over an off-road rider](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/case-studies/fim-header.jpg?bossToken=738ad456572f4448b05e9a269193ff1f0ae2c9c70061e4bc9a174bb851d5ae07) ![Screenshot 2024 09 17 at 10 56 25](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.56.25.png?bossToken=620ebb459203d6abf28510994120843afede119ebc5c6c064a4f902d5205bda1) ![Screenshot 2024 09 17 at 10 56 25](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.56.25.png?bossToken=833c008ae165089c52add0d57ddd334642a6b6c73db69ff55d927a9cd618e8a2) ![](https://img.imageboss.me/cravens/width/1080/quality:80,format:webp/production/uploads-polymedia-sidecars/77f0465c-0f8b-43f4-8fd0-0cb5b8517cdd/forest-day-reel-v1-poster-218de624.jpg?bossToken=1b516bc3cc1f3dd7fecc51d2f5408b1a49d0199eab796616fcd059a4ebcf1712) ![](https://img.imageboss.me/cravens/width/1080/quality:80,format:webp/production/uploads-polymedia-sidecars/20be36ba-4e74-4f3f-901a-454399c8bd00/the-big-jump-v1-1-poster-9f131ee0.jpg?bossToken=e99ca8f2e8a3fc9c4239a11f164bfa1ffc0cd51f79963802552b72c375cc0d18) ![Artboard 1 09](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Artboard-1-09.png?bossToken=036ea4816ac41659860598fe545db5e0e2d2a85c439c96aeab768ea846b0644c) ![Artboard 1 09](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Artboard-1-09.png?bossToken=5c353ea0a9f23cf411e805478071c669465dfb21b570c8ea7eecf11c55be393b) ## Giving it bite We gave E-Xplorer a brand identity that stands for electric, energy, excitement and parity. A distinctive mark for a distinctive tournament. We then built a language and visual system around it as forward-thinking as the sport itself, speaking with one voice to fans, riders, sponsors, host cities and media alike. ![Screenshot 2024 09 17 at 12 20 40](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-12.20.40.png?bossToken=9ab792b0dbd99395d45a98c4e01f220eafc98f08716318113b20c77c634f6406) ![Screenshot 2024 09 17 at 12 20 40](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-12.20.40.png?bossToken=f8bfdc5d2c11446489da6b290558e6ee8ac90f4b59d7f14298f46530d948c7a1) ![Screenshot 2024 09 17 at 10 51 14](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.51.14.png?bossToken=1065a005a33b77c4a689ab002fab8964573fe33b9d5c5f559a6b2d8da9a4eeda) ![Screenshot 2024 09 17 at 10 51 14](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.51.14.png?bossToken=c6a7bac4359c8e6babf94bc6045bb7aa7dc3a2288a42aca5efde270574295c3e) ![Screenshot 2024 09 17 at 10 55 06](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.55.06.png?bossToken=f9ebe79dc7a07d595688b489116e397c121517ea68f3a3826e6910a6ee23cf1b) ![Screenshot 2024 09 17 at 10 55 06](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.55.06.png?bossToken=86ad732986a96a4a74a1e36d925f82f9e3ba42286334925b456739cd63671366) ## Powering alignment After proving the concept in its first two years across event branding, marketing and broadcast, we're helping E-Xplorer grow its audience and its commercial value to come back even bigger than ever. ![Unnamed file](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/unnamed-file.png?bossToken=ecb74e67c8cb5a077c25f96102e9d96af7b1e597ff1457565fadf033643fca77) ![Unnamed file](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/unnamed-file.png?bossToken=3104c2f939e01247d7d857cb7e8ad9b252406571f3287c4acde70d46cb19eced) ![Screenshot 2024 09 17 at 12 26 57 2048x1151](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-12.26.57-2048x1151.png?bossToken=98b64ccd519653de5b08c1c6ce93400e6f9c14b24eb53c67b97355b4b77013c5) ![Screenshot 2024 09 17 at 12 26 57 2048x1151](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-12.26.57-2048x1151.png?bossToken=0b26fca3b8d13a49915ff2331da99ac431e3de7447d0b5f93a0de772f6ef23d4) ![](https://img.imageboss.me/cravens/width/1920/quality:80,format:webp/production/uploads-polymedia-sidecars/68416e73-2be5-4df1-ac55-cf2d23ca3064/e-xplorer-titles-002-1-v1-poster-676e005f.jpg?bossToken=6b691f97e1cce9f7739f517652fdd04c3fd37d6f3d6961fb07a2de24d85e5236) ![Screenshot 2024 09 17 at 12 43 53](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-12.43.53.png?bossToken=d56222f8f261880ea2f004e0fcb4ce7601556eeabdaff028954fcc0d7b69c6f8) ![Screenshot 2024 09 17 at 12 43 53](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-12.43.53.png?bossToken=21531cdcf8f403455925fdb7905daafeef657d8242cdfa6bbf5ebc55dc041cb4) ![Screenshot 2024 09 17 at 10 57 36](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.57.36.png?bossToken=4d97f7db4184163e3b2a3fc234a0460b5696f4543931b45e1e894c200a586e9b) ![Screenshot 2024 09 17 at 10 57 36](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.57.36.png?bossToken=1a1a90127da5abcc12957359cb69250776176c1d95a86255c2bd57f4fd0426ac) ![Screenshot 2024 09 17 at 10 56 59 2048x1153](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.56.59-2048x1153.png?bossToken=2edaa7c920366ffb7c2ecafe7d28784d0d09f144e72d5d68a32483142b121dcf) ![Screenshot 2024 09 17 at 10 56 59 2048x1153](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.56.59-2048x1153.png?bossToken=901292438b2485259239607ddd84507510b31dcd10cf2105852114e7a73c700a) ![Screenshot 2024 09 17 at 11 01 00](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-11.01.00.png?bossToken=0243b5e73eb5a847767833e9fb0b280f298eef525f83e73719a85e2056c7b6d6) ![Screenshot 2024 09 17 at 11 01 00](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-11.01.00.png?bossToken=6f8b791d617fc06606a3fc05f5b16ab01f0c2ff5f05553b38d8467f480a4c5e2) ![Screenshot 2024 09 17 at 10 59 38](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.59.38.png?bossToken=dc388048536a1a8894b4c9085fd47178ad04158ba2f3923a0aff2c6c64eeaaa8) ![Screenshot 2024 09 17 at 10 59 38](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/fim-e-xplorer-world-cup/Screenshot-2024-09-17-at-10.59.38.png?bossToken=782f2c9be83944937e4e8ae7038fa42fc7feb5c77f181069a963663dc1b7a6e2) ## 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