--- title: Grosvenor Casinos date: 2026-09-01T00:24:00+01:00 author: Cravens canonical_url: "https://cravens.co.uk/work/grosvenor" section: Case studies --- Case study # Grosvenor Casinos - Brand Strategy - Campaigns - Entertainment & Gaming - Brand Identity The UK’s oldest casino brand, Grosvenor faced stiff competition from newer, tech-leaning casino and gaming brands in the online casino space. Not just for customers, but employees too. They needed an idea with heart and bite that could drive pride internally as well as spark player passion externally. We found it in their own half-century of heritage. ![Cravens Grosvenor HERO THUMBNAIL](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_HERO_THUMBNAIL.png?bossToken=c3641fcf75aa77d2703bb83bb4ed857d3094b23e9db1de4cda09655a1765e9a5) ![Cravens Grosvenor HERO THUMBNAIL](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_HERO_THUMBNAIL.png?bossToken=c3641fcf75aa77d2703bb83bb4ed857d3094b23e9db1de4cda09655a1765e9a5) ## Finding the heart No other casino has the same depth of experience, or the love of the game, as Grosvenor. We built their vital mission to be the only online casino built by real casino enthusiasts for real casino enthusiasts. This elevated position allowed us to showcase Grosvenor Casinos as ‘The Home of Real Casino’, through a premium brand platform crafted as only the real casino enthusiasts could, designed to attract & retain high value casino players. ![Cravens Grosvenor Landscape 001](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_001.png?bossToken=feb76a40c5587ce1b0a3086de8d257eeeec60220b5e20d1e81117cd2fe27a057) ![Cravens Grosvenor Landscape 001](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_001.png?bossToken=c0c109f650b2bbfe0f7e5dac3cc617f69019000042e343298ce7f1e6026a2466) ![Cravens Grosvenor Landscape 002](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_002.png?bossToken=0470b1513f42bde6869cacc6a2696e32652c27ab514d6e48feffff3665c345ab) ![Cravens Grosvenor Landscape 002](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_002.png?bossToken=8ce99fd6f79b3d2e6660c808671e74921915938d83dd9353d68c9e250fbc9635) ![Cravens Grosvenor Landscape 003](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_003.png?bossToken=e5605876238fe149c26406f3014e0c34e09229164809bb9a9ef53a87410e2522) ![Cravens Grosvenor Landscape 003](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_003.png?bossToken=601f5d46f583da16881b998add3c6c720427b7d120f1c5985fa8e99155c0abf2) ## Giving it bite From film to CRM and digital to on-site, this powerfully aligning idea played on the uniquely tangible nature of the Grosvenor brand, and how the real casino feel of our venues was mirrored in our online website and app experience. Not only did this resonate with passionate players on the outside, it gave colleagues on the inside something to be proud of too - that they worked for something more - an enthusiast brand with a real heritage and passion for casino games. ![Cravens Grosvenor Landscape 004](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_004.png?bossToken=5bf1a1079942e5ed65c7a6f4c8cabd9507e8fdf687e7d0d9af2a7a759e223500) ![Cravens Grosvenor Landscape 004](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_004.png?bossToken=99bfcdb0b7012215f4259ac24d54a7ae1d75f75fc85f59f8f8a779dfca128c48) ![Cravens Grosvenor Landscape 005](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_005.png?bossToken=7bb6223d355b585cc4a6eaded6b6573ac6364d04239d60bdf26b3f62f01b8f78) ![Cravens Grosvenor Landscape 005](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_005.png?bossToken=def5d6e31cebeccaa8118a12a5facd4ebeb7ccd5e8836b53adc21bb7f2bdf018) ![Cravens Grosvenor Landscape 006](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_006.png?bossToken=338b16a82b384d974cbbcf8293fa7804e3e7dc0b489db92b5f3445e6785e521e) ![Cravens Grosvenor Landscape 006](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_006.png?bossToken=d66b9f8ae0e2f9391894618f71a3608fa9d2a508e2b083e159bd764f0265e820) ## Powering alignment Alongside a sharper, more premium visual look and assets, we crafted a Playbook showing Grosvenor’s internal team how the idea could align everything from above the line marketing to CRM, performance marketing and website. As well as inspiring everyone within the business to create a culture that explores ways they could help customers feel the love. The position is now driving the business forward as one, inside and out, inspiring innovation and new products and a distinctive place in the market that they love as much as their audience does. ![Cravens Grosvenor Landscape 007](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_007.png?bossToken=ac78cfc9463b0e7e950943c671f6e292752e14d41f4ab7f4a1bb93d5d76a1935) ![Cravens Grosvenor Landscape 007](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_007.png?bossToken=6493bd9dc79cb6c14e89ee930850edb96794f7c06c03b8b4e4b2fd830691ecc1) ![Cravens Grosvenor Landscape 008](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_008.png?bossToken=7f3ad0387373474677330ae92ad50f30230d06fe54eac93935905eb2d1540124) ![Cravens Grosvenor Landscape 008](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_008.png?bossToken=a8cee630a6a9cac32c76a2e0a96796f0d80a494d7b17d6de59f5c64344fe0791) ![Cravens Grosvenor Landscape 009](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_009.png?bossToken=f8d5927f6dad6ce7820647cde5f9d1a4420db0c5b4df6b8ccac1ad76b6d47e8d) ![Cravens Grosvenor Landscape 009](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_009.png?bossToken=0982bfecce8657ab8f27b6088ccca96d45b3854b7f48d8fb1bd537e21ee96621) ![Cravens Grosvenor Landscape 010](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_010.png?bossToken=96c973abf6314e1d153591d74fe14c1e134140a147da438a9d5cd7c0fa5bd83b) ![Cravens Grosvenor Landscape 010](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_010.png?bossToken=28e4a27dd30070905bbc4395588f10314d9d67b3df475de6316062b3a94dda4d) ![Cravens Grosvenor Landscape 011](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_011.png?bossToken=bb0dc29c99e49743da592aa88791fae5ae98f337cba8c3b775e70ba6c77b0a8d) ![Cravens Grosvenor Landscape 011](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/caseStudies/Grosvenor/Cravens_Grosvenor_Landscape_011.png?bossToken=4b18a51f0a86f49be13b662307c658542b23916fb1d0f32ed8458db7ab9b68a3) In its first year the strategy and campaign has helped create 17% year on year growth in a market where average growth is just 2%. As well as providing a clearly aligned innovation north star for the future. ## Case studies - [Sir Bobby Robson Foundation](https://cravens.co.uk/work/allwyn-2) Brand Strategy Brand Identity Film & Motion Communities - [British Triathlon](https://cravens.co.uk/work/british-triathlon) Brand Strategy Brand Identity Sport Communities - [Takk](https://cravens.co.uk/work/takk) Brand Identity Brand Strategy Consumer Brands - [Zinsser](https://cravens.co.uk/work/zinsser) B2B Film & Motion Brand Strategy Campaigns - [Rugby League World Cup](https://cravens.co.uk/work/rugby-league-world-cup-2021) Brand Strategy Sport Campaigns Live Experiences - [William Hill](https://cravens.co.uk/work/william-hill) Brand Identity Content Strategy Social Sport - [Parkdean Resorts](https://cravens.co.uk/work/parkdean-resorts-hhinfa-campaign) Campaigns Film & Motion Travel & Tourism Leisure & Hospitality - [FIM E-Xplorer World Cup](https://cravens.co.uk/work/fim-e-xplorer-world-cup) Sport Brand Identity Film & Motion Live Experiences