--- title: Parkdean Resorts date: 2026-09-01T11:31:00+01:00 author: Cravens canonical_url: "https://cravens.co.uk/work/parkdean-resorts-hhinfa-campaign" section: Case studies --- Case study # Parkdean Resorts - Campaigns - Film & Motion - Travel & Tourism - Leisure & Hospitality With 65 holiday parks across the UK, Parkdean Resorts is the country’s biggest caravan and holiday park provider. But despite their size, brand awareness historically tended to be more on an individual park level rather than the company as a whole. A change was needed to ensure Parkdean Resorts had one distinctive aligned brand that everyone knows. ![Cover](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Cover.png?bossToken=84e34a2218d9e429551114fd4582387082eef4940410ff80640e45eb5f6c8824) ![Cover](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Cover.png?bossToken=84e34a2218d9e429551114fd4582387082eef4940410ff80640e45eb5f6c8824) ## Finding the heart We’ve been helping to refine the Parkdean Resorts brand for a number of years, building on the family fun and freedom you only get on a UK caravan holiday. At the heart of it is the chance for families and couples to spend time together, relaxed and being themselves. Parkdean Resorts gives you: **Unfiltered Together Time.** ![Parkdean 002](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/parkdean/Parkdean_002.png?bossToken=676507ee21ca516c9afea382d26c63f696061c48277cbe026e07702e68b11a67) ![Parkdean 002](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Parkdean_002.png?bossToken=770d054b2475f97f0661223678022e227d9a86dac46741b55602428757d98157) ![](https://img.imageboss.me/cravens/width/2048/quality:80,format:webp/production/uploads-polymedia-sidecars/0d9bdc24-6073-4d94-bd5f-c43eebfdcd29/parkdean-poster-01a75894.jpg?bossToken=c08467bb4e0f46fd6432319a36dcd834954b3572905875a1f01bf6ce29d21786) ![Parkdean 003](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/parkdean/Parkdean_003.png?bossToken=22d78ca55697007a904ee3b2776643fd11f22007b7aaf1a2de4533a04aa68dcb) ![Parkdean 003](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Parkdean_003.png?bossToken=c2399d80c795cd758d180682a86628aa1b8083a4da9567a04ffba827e66a06ef) ![](https://img.imageboss.me/cravens/width/1920/quality:80,format:webp/production/uploads-polymedia-sidecars/5edac571-92fc-4173-b671-25ef20a8eab9/pdr-cravenswebsite-lozenge-4-poster-3009c6ce.jpg?bossToken=be402e21a4a65118575b26fe5b7bad224c1a9afbe550b365656e9fb781e46b71) ## Giving it bite From naturalistic photography with a focus on human touch and togetherness, to a layered visual style in the brand's distinctive shade of pink, to an emotive tone of voice, we show families and couples of all ages that a break at Parkdean Resorts is worth every second. On TV, a voiceover from Vernon Kay carries the same warmth, telling the nation it's easy to enjoy together time here. ![](https://img.imageboss.me/cravens/width/1920/quality:80,format:webp/production/uploads-polymedia-sidecars/18feb76f-c622-4ff3-b4dd-6854cec841d1/pdr-cravenswebsite-againagainagain-1-poster-08338269.jpg?bossToken=a0dc0b62f10838df25fa8eac30f1314b44b7beb0fc0663d3ac541974218aa07a) ![Parkdean 005 1](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/parkdean/Parkdean_005-1.png?bossToken=c35c9f3cfa8785ac08f8567c1fed716fa48b0c1705e728e71f4d7b765eaef0cb) ![Parkdean 005 1](https://img.imageboss.me/cravens/width/1514/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Parkdean_005-1.png?bossToken=50c2a312cda0cce5a40253db0d379885ef17d5c27f47e154b7c0d2d215d13d2e) ![Parkdean 005 2](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/parkdean/Parkdean_005-2.png?bossToken=af1ebeeecddb2a639bd142b4d8ee20d8f5d217618aa0dc35ee7076c45b2ace47) ![Parkdean 005 2](https://img.imageboss.me/cravens/width/1513/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Parkdean_005-2.png?bossToken=b30cdf138782c277fcd652ff3b212a3c2eaa1b28c19665118985e2510a48f898) ![Parkdean 007](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/parkdean/Parkdean_007.png?bossToken=7530c13a09b612c5ea7a24d538685f357c754ff86b0040c38c62587126e51839) ![Parkdean 007](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Parkdean_007.png?bossToken=c06feaa2516abc99879d69fb2dd26fd6d6a1b5b04bfca48cc4641c08e9ecc398) ## Powering alignment We built a Playbook to unpack Unfiltered Together Time: what it means and how it looks. It's bringing social, digital, web and film closer together, with a distinctive static and motion style that works from social reels to web headers. The same naturalistic style powers the recent All Inclusive campaign, showing how all meals included for one simple price means you can make more of a midweek break. ![Parkdean 009](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/parkdean/Parkdean_009.png?bossToken=a122f3babf21caa523d84d8c30dd05da625d01b089e36d35e8b23da1ef72e83d) ![Parkdean 009](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Parkdean_009.png?bossToken=55415356b72601b67270aaf80b8512b784e2f33c417b28edebc71272c003f0f8) ![Parkdean 010](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/parkdean/Parkdean_010.png?bossToken=d726355f8a7110027c8527a37fefa78dfd25d02ab59778ac6de686c1d0fbfd6a) ![Parkdean 010](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Parkdean_010.png?bossToken=7bf49e9a3ad13308752bc8a2363968b4a59d8ee56b9290bb33aaa53d91fa89e4) ![Parkdean 011](https://img.imageboss.me/cravens/width/24/quality:80,format:webp/production/uploads/caseStudies/parkdean/Parkdean_011.png?bossToken=2ca58a99b319e6b2b1e4d73997eefac798be2ce620998aa55d90070be9f482b9) ![Parkdean 011](https://img.imageboss.me/cravens/width/2048/quality:80,format:jpg/production/uploads/caseStudies/parkdean/Parkdean_011.png?bossToken=2ef90ab02ed7fb8c5f2f6c2ec754d7dac66813bc6c688463dc3a7dd7149e4ddd) ## Case studies - [Zinsser](https://cravens.co.uk/work/zinsser) B2B Film & Motion Brand Strategy Campaigns - [Sir Bobby Robson Foundation](https://cravens.co.uk/work/allwyn-2) Brand Strategy Brand Identity Film & Motion Communities - [FIM E-Xplorer World Cup](https://cravens.co.uk/work/fim-e-xplorer-world-cup) Sport Brand Identity Film & Motion Live Experiences - [Rugby League World Cup](https://cravens.co.uk/work/rugby-league-world-cup-2021) Brand Strategy Sport Campaigns Live Experiences - [Grosvenor Casinos](https://cravens.co.uk/work/grosvenor) Brand Strategy Campaigns Entertainment & Gaming Brand Identity - [British Cycling Membership](https://cravens.co.uk/work/british-cycling-membership-campaign) Sport Campaigns Social Communities - [Takk](https://cravens.co.uk/work/takk) Brand Identity Brand Strategy Consumer Brands - [William Hill](https://cravens.co.uk/work/william-hill) Brand Identity Content Strategy Social Sport