--- title: Takk date: 2026-09-01T11:31:00+01:00 author: Cravens canonical_url: "https://cravens.co.uk/work/takk" section: Case studies --- Case study # Takk - Brand Identity - Brand Strategy - Consumer Brands Takk is rewriting the script in beauty and toiletries. Where the market bamboozles with choice, aisle upon aisle of cures for frizzy, greasy, fine, "problem" hair, when hair is basically hair, Takk deals in essentials only: sustainable, responsible, and free from the paradox of choice. But as a challenger brand in a market built on the next innovation and the next niche answer, how do you stand out? By making the essentials beautifully simple. ![Cravens Case Study TAKK HERO THUMBNAIL 2](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/home/Cravens_CaseStudy_TAKK_HERO_THUMBNAIL_2.png?bossToken=36aec0a3597cd13074113f0025d051049eb1edf39af8f490baf4c96330012c2f) ![Cravens Case Study TAKK HERO THUMBNAIL 2](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/home/Cravens_CaseStudy_TAKK_HERO_THUMBNAIL_2.png?bossToken=36aec0a3597cd13074113f0025d051049eb1edf39af8f490baf4c96330012c2f) ## Finding the heart We've worked with Takk almost since the brand's inception. With such a distinctive mission, we needed a purpose that handed control back to the consumer, freeing them from the array of choice the beauty aisle throws at them. A subscription model simplifies things further still: everything taken care of, so customers can focus on what matters more. ![](https://img.imageboss.me/cravens/width/1920/quality:80,format:webp/production/uploads-polymedia-sidecars/59624b91-5a1b-4aa1-bf12-57d7d92abf99/cravens-showreel-takk-poster-f0c99be3.jpg?bossToken=b2d4e3fbb3ff9f31486f16b57e132fccb8a82aed2e68895cdd2fad0cf742157d) ![Takk personal care bottles showing the simplified two-letter product naming](https://img.imageboss.me/cravens/width/24/quality:35,format:jpg/production/uploads/case-studies/takk-cover.jpg?bossToken=5b48d7279e0aec8be4306c86f6677f7b6a5eebbf617ef0684fcf63ef87d52942) ![Takk personal care bottles showing the simplified two-letter product naming](https://img.imageboss.me/cravens/width/1440/quality:80,format:jpg/production/uploads/case-studies/takk-cover.jpg?bossToken=a8c6f763da3edd66110016f47b87093f6e355f2914b45263759cfdccd5d19548) ![Takk product colour coding across the range](https://img.imageboss.me/cravens/width/24/quality:35,format:jpg/production/uploads/case-studies/takk-colour.jpg?bossToken=d2bdd3b2e52e5a247f932687770509c1d2384fed6330bc525223d37383f0830f) ![Takk product colour coding across the range](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/case-studies/takk-colour.jpg?bossToken=33ff3fb336f93cde5fd7efc79aa1c5817c3d5ae3688bf0708105809b541bb8be) ## Giving it bite We created the name Takk, drawn from the Scandinavian word for thanks, and paired it with a minimalist design system built for a brand that deals only in beautiful essentials. The logo sits in four simple boxes, reshaped to fit any application. We carried that same minimalism into the packaging, product names stripped back to their almost elemental form, like entries on a periodic table. Paired with playful, on-brand copy in place of standard product info, building a relationship with subscribers one bottle at a time. ![](https://img.imageboss.me/cravens/width/1920/quality:80,format:webp/production/uploads-polymedia-sidecars/c878df9d-5479-4d3b-8704-1fc6e9487e7b/takk-logo-loop-update-v1-poster-a5a559e1.jpg?bossToken=8a6fc20e8126b573a175e544dfd5c81f96dd4002d732a2c67402e3e46a42ef0f) ![Takk typography specimen set in Avenir Next](https://img.imageboss.me/cravens/width/24/quality:35,format:jpg/production/uploads/case-studies/takk-typography.jpg?bossToken=eb3f896b53517462b8873dc6f20c66fc2f62a24f74f7c7f7b0f076f31051e896) ![Takk typography specimen set in Avenir Next](https://img.imageboss.me/cravens/width/2560/quality:80,format:jpg/production/uploads/case-studies/takk-typography.jpg?bossToken=f7f903f1fee1290fe9326d6c453f382cbff922a9ea65854a2772f21833341ed6) ![The Takk packaging range laid out as a grid](https://img.imageboss.me/cravens/width/24/quality:35,format:jpg/production/uploads/case-studies/takk-grid.jpg?bossToken=4772f847f1cb4a7bac7457c880e251505b5023cfa40765d2395370687aa276e4) ![The Takk packaging range laid out as a grid](https://img.imageboss.me/cravens/width/2560/quality:80,format:jpg/production/uploads/case-studies/takk-grid.jpg?bossToken=2c2412cf6f98deaeb980bcbda1b0e142ebfb096627df902735d7643bfd6f2ff9) ![Takk billboard showing the full product range](https://img.imageboss.me/cravens/width/24/quality:35,format:jpg/production/uploads/case-studies/takk-billboard.jpg?bossToken=ed7f49602435826d3822fb3d03562f13d8aaacd2f329f6f582d30a1dd94bef8f) ![Takk billboard showing the full product range](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/case-studies/takk-billboard.jpg?bossToken=3b8b4090dcda21e01feb8ba7eaef348dcd646c737df9eb0bb977be1f8c3cb31e) ## Powering alignment As the range evolves, more sustainable packaging, more sustainable materials, so do the opportunities to deepen that relationship. A new line of mouthwash and toothpaste tablets, for instance, led to bespoke metal tins customers buy once and refill, cutting packaging waste with every top-up. ![](https://img.imageboss.me/cravens/width/1920/quality:80,format:webp/production/uploads-polymedia-sidecars/5e96fe10-543f-417b-9eda-6ac17aae208d/shampoo-deo-v1-poster-5484a327.jpg?bossToken=7b2c55d46a6e20d2118f321e3a20a2f1c5c4005d9eeab180bae593a113c0fedb) ![](https://img.imageboss.me/cravens/width/1920/quality:80,format:webp/production/uploads-polymedia-sidecars/a2abd54d-8abc-4a57-8ec6-fe93dedfcebc/tp-hs-animation-v1-poster-ada61931.jpg?bossToken=a017c7879caf7948dc77688255c1269994a6890db2296f68f1d1bb201637971e) ![Takk campaign results, including 2.4 million content views and 104,000 website visits](https://img.imageboss.me/cravens/width/24/quality:35,format:jpg/production/uploads/case-studies/takk-impact.jpg?bossToken=ffed838efdf9d8a4827b6c0577600aa54aec2fc26109c91e680724c00a8c001c) ![Takk campaign results, including 2.4 million content views and 104,000 website visits](https://img.imageboss.me/cravens/width/1920/quality:80,format:jpg/production/uploads/case-studies/takk-impact.jpg?bossToken=24d1cb4b9b1921c84a8aa57048ce7b9884299de4f774440ead461bd12bd0702f) ## Case studies - [Sir Bobby Robson Foundation](https://cravens.co.uk/work/allwyn-2) Brand Strategy Brand Identity Film & Motion Communities - [British Triathlon](https://cravens.co.uk/work/british-triathlon) Brand Strategy Brand Identity Sport Communities - [Grosvenor Casinos](https://cravens.co.uk/work/grosvenor) Brand Strategy Campaigns Entertainment & Gaming Brand Identity - [William Hill](https://cravens.co.uk/work/william-hill) Brand Identity Content Strategy Social Sport - [FIM E-Xplorer World Cup](https://cravens.co.uk/work/fim-e-xplorer-world-cup) Sport Brand Identity Film & Motion Live Experiences - [Zinsser](https://cravens.co.uk/work/zinsser) B2B Film & Motion Brand Strategy Campaigns - [Rugby League World Cup](https://cravens.co.uk/work/rugby-league-world-cup-2021) Brand Strategy Sport Campaigns Live Experiences - [Parkdean Resorts](https://cravens.co.uk/work/parkdean-resorts-hhinfa-campaign) Campaigns Film & Motion Travel & Tourism Leisure & Hospitality