We are massively proud to have won two Prolific North awards this year.
Best Large Budget Campaign: Cravens & Parkdean Resorts – “What are we going to do today?”
Best Response to Change: Cravens & First Bus – Let’s Get There Together
And we were shortlisted for ‘Campaign of the year – budget over £50k’ for There ain’t no marketing strategy like a Parkdean marketing strategy.
It’s always amazing to be recognised for our excellence within the industry.
This was a win for everyone in the agency and testament to the team’s hard work.
This award also celebrates our valued clients at Parkdean Resorts and First Bus.
Our 2022 “What are we going to do today?” brand campaign with Parkdean Resorts built on the 2021 campaign by bringing a more emotive and powerful storyline to the forefront. A huge positive of this campaign was its effective use of online video to build on the TVC narrative and target specific stories to specific audiences.
The “Let’s Get There Together” campaign with First Bus was another great challenge that focussed on getting people back out into the world post-pandemic. It was important for us to show that there are parts of daily working life that are more effective and enjoyable when you do them in person away from home, like going back to work, meeting friends for a drink and cheering on your sports team at their home ground.
