Enter the world of filmmaking, where creativity meets precision meets storytelling. In this blog, we delve into the art of directing shoots and exploring the nuances that transform a collection of scenes into a compelling narrative.

We spoke with our Head of Post Production, Michael Atkinson, as he stepped into the role of Director for our First Bus Leeds Electric shoot.

How did you first become interested in directing films?

The directing side of things probably began as early as I can remember but when I started to study films and shooting things it was the editing that I gravitated towards. Doing that for about 12 years whilst learning from a variety of directors I think it’s only natural to want to see how you’d do behind the camera.

What inspired you creatively when making these First Bus videos?

The creative process was largely dictated by the shooting schedule. We couldn’t replicate the shoot from the previous location which was heavily controlled with lighting effects, this had to be more natural so we shot it that way. The result of which made it seem more like life in Leeds on an electric bus rather than an introduction to electric buses. They needed to both work, and work together, but tonally they had to be different because of the shooting conditions.

How has your creative process evolved since working at Cravens?

I think more about what can we get rid of. From working as an editor since 2009 to now, social media and how people consume information often means you need to get to the point much quicker, and in some cases, tell the same story in less time.

What was the most challenging part of directing this shoot and how did you overcome obstacles while making it?

As mentioned, creatively this had to be different and I think we managed that. The changing weather conditions also caused concern throughout the day, but that might have actually had a positive effect on the video. As this is running all year round in the North of England, the variety of weather conditions almost seems intentional and I think it gives a fuller picture of life in Leeds.

How do you stay up-to-date with the latest advancements in filming and editing technology and techniques?

YouTube predominantly. I subscribe to numerous editors, camera operators and film makers. So, when I’m not watching specific tv shows or movies it’s my background noise of choice.

At Cravens, we encourage everyone’s creative journey. And the limitless possibilities that Michael’s directorial vision will bring to our future shoots will undoubtedly help towards our future success.

How did you first become interested in directing films?The directing side of things probably began as early as I can remember but when I started to study films and shooting things it was the editing that I gravitated towards. Doing that for about 12 years whilst learning from a variety of directors I think it’s only natural to want to see how you’d do behind the camera.