A series of fun, snackable and relatable pieces of content, all uniquely based in and around First Bus.

Quirky stories, based around Leeds, unearthing the ‘firsts’ that First Bus have helped realise.  

Multiple short, snappy, pieces of content. Between 30-90 seconds – whatever the story needs! 

With a fun, quirky tone, upbeat music and fast-paced editing style, we deliver ‘First Bus Firsts’ in a way social feeds like.

For each story, we conducted an interview with our ‘hero’ character.  Our ‘heroes’ are a variety
of ages, from  different backgrounds, each with their own, unique story to tell.
In order to tell the story, we met, filmed and had a chat with the contributors, who will tell the story in their own words.  

Some of the interviews were captured on a bus, others at the bus depot, some in their home and others on location, such as Headingley for Ryan and his dad, the Rhinos sports ground for Caitlin and an art gallery for Amanda.
We also capture some of these contributors taking the bus, re-creating the journey they
originally took in their story and we’ll even see a bus being washed!

We wanted to take the viewer on a journey, emotional, funny, and uplifting.
We’ll film interesting cutaways for each story to add variety, always keeping the bus as an integral part of comms, the bus is the vehicle that delivers the stories.

To increase engagement, interest and branding, we added fun animations such as a bus driving across the screen to bring on names, icons, etc.