There’s a new social media platform in town: Introducing Threads! 

Created by Meta, the platform is very similar to another well known word-led social media platform with a blue bird… Threads is still being delivered. Currently there are no hashtags or alt text options among some other things; but what’s nice to see is Meta are being very transparent about the apps evolution.

So, will it take off? Only time will tell. However, Threads has been set up for smooth sailing. 1. The app feels familiar, it uses a similar interface to Twitter making it really easy to get started on. 2. It imports your contacts from Instagram making it quick to get started. 

The app is only a few weeks old and already has 150 million downloads (surpassing the previous app record holder; Pokemon Go). And a lot of big brand, celebs and influencers alike have signed up too! So should you join it? That simply depends: are your audience there?