About us
About us
A history of impact ahead of us
Cravens was formed over 75 years ago, making us the oldest independent agency in the UK. But it’s our future that excites us the most — creating properly impactful ideas that will leave a legacy as long as our own.
A world class team, delivering impact across the globe
From our HQ in Newcastle upon Tyne to our office in Kings Cross London, we bring together a diverse collective of talent and specialisms with the ability to transform organisations right around the world.
Meet our people
Youth, experience, smarts, flair — we’ve got it all. Sometimes all in one person! Our rapidly growing team all love making their mark for clients any place, any time, any size. Why not get to know them a little better?
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Michael Atkinson
Head of Post Production and Editing
As Head of Post Production and Editing, Michael brings over 10 years of experience working across TV and advertising, with clients as varied as the BBC, Visa and Fred Perry. With a passion for all things sport, he offsets this with a love of pizza and sitting around watching films he’s already seen.
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Katy Evans
Account Director
Katy came to Cravens as a student looking to build production knowledge. Getting to know the people and the buzz of great campaigns and brands, she decided to never leave! When not bouncing around the office, she can be found with a glass of wine in hand, painting her home mad colours.
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Altea Claveras
Animator and Illustrator
Altea is a 2D animator and illustrator obsessed with motion that moves you. She’s produced work for Tommy's Charity and BBC Bitesize and loves everything from storyboarding to concept art, character and set design. She’s passionate about considering social context to help communicate messaging.
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Stephen Carroll
Executive Creative Director
Steve has over 20 years’ experience in branding and advertising with a focus on tone of voice and conceptual copy. He’s worked on clients as diverse as Virgin Money, Kew Gardens, Rangers and Casumo. His obsession with words is only beaten by his obsession with music. And films. And games. But mostly music.
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Phil Coverdale
Managing Director
An MD with the heart of a Planner, Phil takes a hands-on role in the strategic direction of client business. As Communication Planning Director at McCann Worldgroup he led the Xbox, Microsoft and T-Mobile global accounts. At Cravens he is leading a team with the ambition and ability to take on the world from NE1.
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Ian Davidson
Chairman
Exceeding expectations is what Ian is all about. As the former International Managing Director of the Martin Agency he knows a thing or two about high standards. Leading by example, he goes above and beyond for our clients showing exactly what impact creativity can have on their business.
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Lauren Henley
Account Director
Lauren is an avid plate spinner, with a positive, proactive attitude. And those plates come in very handy for all the food she likes to cook! She loves living in the land of busy, delivering a wide range of projects, from branding to marketing strategy to detailed campaign roll outs.
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Jenna Van Niekerk
Project Manager
Everyone needs a Jenna. An Account Management dynamo, if you want it done she’ll make it happen. Originally from South Africa she’s made the North East her home and loves building relationships with clients across the world. Just don’t ask her about football…
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Jeremy Nickalls
Business Director
Cravens, man and boy, Jez lives and breathes the agency. In his three decades tenure, he’s seen it all, more than once! As Business Director, he introduced the agency to sport and gaming and recently fulfilled a lifetime ambition of marketing the Rugby League World Cup.
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Lisa Pybus
Studio Manager
Lisa recently celebrated over 30 years in the creative industry. From Marketing Assistant to Typesetter to Account Manager to Graphic Designer and now Studio Manager, she’s done it all! In her spare time she loves walking Stella, her Cockapoo, who doubles as an excellent assistant when accompanying her to work.
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Hannah Stevenson
Account Director
Hannah is a runner who knows how to make work go the distance. Experienced in B2B and B2C, she’s worked on brands like New Balance, Kettle Chips, Pernod Ricard and American Express. You can often find her running the streets of Northumberland or supporting the woes of Sheffield Wednesday.
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Adam Johnson
Creative Director
With a passion for simple, powerful ideas, Adam spent 15 years climbing the global network ranks. A list of pitch wins include Twix, Lidl, and Gala Bingo (Yup, he was the "Gala la la" guy). Highlights include: launching a charity with Sir Ian McKellen, sitting Brian Blessed on a bear, and landing Messi in a helicopter.
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Amina Javed
Copywriter
Words are where Amina’s at. After graduating from Falmouth Uni in 2021, she immediately immersed herself in creating copy for big campaigns, brand identities and everything in between. When Amina isn’t writing, she’s an avid reader, loves wacky documentaries and walks with her four-legged friend, Max.
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Andrew Kidger
Head of Production and Partnerships
After decades at ITV, CBS and Nat Geo, Andrew worked as a freelance Producer, helping launch the Premier League rebrand. Since joining us he’s established Prod as our independent production company. Outside the edit suite, his passions range from sport to cooking to travelling - preferably all three!
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Anežka Procházková
Account Manager
Describing her interests as ‘various!’, Anežka joined after graduating with First Class Honours. She’s hit the ground at speed with clients like E-Xplorer, World Rowing, Recast and William Hill. So, those interests: history, geography, new music, fashion, activism and sustainability (she’s available for pub quizzes).
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Anthony Wright
Editor
Anthony is a junior editor keen to learn his craft with Cravens. As part of our production team he’s already cutting his teeth cutting films together for all kinds of clients from the Rugby League World Cup to Parkdean Resorts.
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Charlotte Quigley
Junior Designer
Charlotte is a young designer with a uniquely creative perspective on how we view the world. She’s a big fan of pairing innovative thinking with bold design to enhance audience experiences. And speaking of being a fan, she’s also a huge Newcastle United supporter - you read it here in black and white.
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Emma Jago
Senior Account Manager
With over 17 years’ experience in the creative industry, Emma puts the knowledge into Senior Account Manager. She prides herself in building strong client relationships and thrives on seeing campaigns evolve from concept to delivery.
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Jacob Gill
Junior Copywriter
Jacob is a junior copywriter who writes like a mad scientist; methodically, but with added pizzazz. A recent graduate of Lincoln University, he along with his creative partner Eva, are already making their mark across a range of Cravens clients.
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Jennifer Macrae
Finance Manager
Originally from Bonnie Scotland, Jen has worked in the Newcastle Creative Industry for over 20 years. From Print Buyer to Finance Manager she runs a tight ship with everything numbers, while also smoothly running our behind-the-scenes operations. If you have a question Jen will know the answer, guaranteed.
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Josh Hudson
Designer
Josh is a designer with fresh ideas and a stylish approach. Forever eager to develop his love for branding, typography, print and digital. He has a penchant for air max, electronic music, and remembering daft pop culture references.
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Tom Sutton
Head of Design
Tom has a passion for all things design. He keeps things simple to find the purest output. Distilling complex challenges into clear and uncomplicated visual solutions that stand out. In fact, the only thing complicated about Tom is his relationship with Sunderland AFC.
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Emma Wafer
Account Director
With a talent for art and an eye for organisation, Emma is a driven and friendly Account Director passionate about brand and strategic alignment. When not delivering impactful campaigns, Emma can be found with a good book and a glass of wine, walking her Boston terrier Bella, or struggling to get her son to go for a nap.
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Rosie Taylor
Strategy Planner
Rosie is a Strategic Planner with an eye for detail and a passion for understanding human needs. She thrives on using insights to create meaningful connections between brands and customers, crafting strategic plans with a human touch. Based in Leeds, Rosie enjoys the vibrant and diverse creative, sporting and street food scene.
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Lauren Thacker
Client Service Director
Lauren started her career at BBH and spent over 4 years working with clients such as Virgin Media, Tesco and Refuge. She joined the Cravens team back in May 2020 and now heads up the client services department. Away from work you'll find her running, reading, playing piano and hanging out with her 1 year old.
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Guy Lambert
Head of Strategy
A leader of global strategy teams and boutique agencies in the USA & UK. Strategy lead for Samsung Global at Publicis Groupe and strategic advisor to the CMO of Bank Of America, Guy has led brand strategy & innovation programs for Tesco, Currys, Carlsberg Global, Conagra Foods, Cadburys, InBev, BBC and many more.
Latest work
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William Hill: Content Strategy
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Welcoming Northern England to Soul Padel
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First Bus – Let’s Get There Together
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FIM E-Xplorer World Cup
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Parkdean Resorts
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Rugby League World Cup 2021
Insights
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CELEBRATING IPA CPD GOLD
We’re thrilled to announce that Cravens has been awarded CPD Gold accreditation by the Institute of Practitioners in…
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Inside Adobe Max: AI, innovation, and more
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