Ipedia create wearable tech for global citizens
Ipedia create wearable tech for global citizens. Like their IQ headphones, paired with a smart app that allows instant translation in 130 languages. With great products they now needed an aligned identity that helped them compete in the premium technology market.
But how do you make an impact in a market dominated by big tech names and me-too products?
By putting intelligence at the heart of the brand.
Finding the heart
Getting to know the product and people behind it we quickly realised that the earbuds’ strength was in the way it integrated with the ipedia app. Allowing new smart features to be added, and enabling powerful translation tools to work seamlessly with the headphones. Add in exceptional sound quality and fidelity from the speakers and microphones and it was clear this was a product that could appeal to the international business community, as well as global travellers. So we ensured the purpose appealed to, and flattered, both audiences.
Bringing the life
We created an aligned identity for ipedia with intelligence at its core. A network of dots, inspired by the lowercase I in ipedia forming an abstract brain or collection of knowledge points. This identity can animate and adapt in motion and digital formats, as well as forming a distinctive background to product advertising and packaging.
We also created a premium packaging style using a pared back primary palette, with options for Pro versions, accentuated by a bright secondary palette for supporting communications. All designed to showcase the intelligence behind our technology.
Making it thrive
The new brand also came to life on the ipedia website, showcasing all of the product benefits in an engaging and dynamic way. And to ensure maximum reach, we also created a reseller campaign, targeting businesses in different territories like the EMEA to seize the smart opportunity and take on and stock ipedia products.
The impact
