E-Xplorer is a new kind of competition

All-electric, all-terrain motorbike racing. Off-road, off-grid, and where nothing is off limits. Men and women riding together in total gender parity. Born from anti conformity, living as trailblazers.

But in this more interconnected and eco-conscious world, how do you create an impact big enough to re-energise motorbike racing for a new generation?

You spark a movement.

Finding the heart

New racing needed new thinking. To go beyond the track and become a way of life. Especially as E-Xplorer provides an exclusive shop window for the world’s biggest electric bike manufacturers to enable the public to own the very same bikes used, via a digital showroom.

As part of our Give Life To Purpose process, we talked to stakeholders across the organisation and got to know the true meaning of E-Xplorer. Finding The Heart and arriving at an Embedded Organising Purpose designed to inspire communities of fans, manufacturers, host venues and investors.

Bringing the life

To give life to E-Xplorer, we created a brand identity that represents more than just our name. It stands for electric, energy, excitement; the shape of things to come and racing in parity. A distinctive mark for a distinctive tournament. 

We also created a brand language for E-Xplorer that puts it in a league of its own. With a forward-thinking attitude and a true sense of originality, it helps the brand Bring Life to its communications, when speaking to everyone from fans, to riders, to sponsors, to host cities, to the media, in a consistent yet engaging voice.

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Making it thrive

We’re not just supporting brand growth through exciting communications, we’re also helping generate commercial value too; through encouraging investment, engaging with host cities and sponsors and more.

And as we enter the inaugural season, we’re helping to launch the brand across the world, so that everyone has the chance to free ride their world and explore together.

The impact

“Cravens has been a founding partner of E-Xplorer. They have guided us in building our brand identity from scratch, shaping our key values and strategic messages, which is the heart of our company. Just have a look what they done for us, you will understand quickly why I will stay loyal to them.”
Valentin Guyonnet, Founder & CEO