One of the biggest events on the horse racing calendar. And this year there’s only one horse that everybody was talking about, Constitution Hill.
With such an EPIC horse lining up to win the Champions Hurdle on day one, William Hill had to have an offer that was just as EPIC as the horse itself.
So EPIC, we raced through the night and transformed shops across Cheltenham and Gloucester for all to see. We even changed everything from shop signs to socials and generated an epic buzz around the horse and the offer across news channels. Topped off with an EPIC victory for Constitution Hill and a great first day of Cheltenham for William Hill.
One EPIC horse. One EPIC value offer. One EPIC idea to show William Hill was backing Constitution Hill all the way.
#CHshop #Cheltenham #ConstitutionHill
