Seen & Heard is back with a shiny new website to show it off on. And seeing as ‘tis the season… we’ve decided to do a bit of a round up of the crackers and turkeys doing the festive advert rounds. We may also be trying to get a Christmas copy bingo full ho-ho-house, so expect all the trimmings as we get this all wrapped up.

First out of Santa’s advertising sack is the daddy of them all, John Lewis, with a dragon’s tale (tail?) that warms the heart and sets fire to the decorations at the same time. Cute character for merch? Check. Christmas cover version? Check. Don’t care anyway cos it’s so good? Check, check, check. We like this one, the most fun JL has had since Monty the penguin, we’d take excitable Edgar over Elton any year.