Casumo is a casino with a difference. One that values play and community over prizes and jackpots. With its previous uniquely playful design style no longer in step with the ever-tightening gambling regulations, Casumo wanted a platform for growing international markets as well as re-entering the UK market, while still highlighting its USPs of community and progression.
But how do you promote a world of playful difference in a way that is impactful but also keeps to code?
By creating the Casumoverse.
Finding the heart
We captured the heart of playing at Casumo and its benefits through little 3D lifts that appear in our world from the Casumoverse, whenever Casumos play their favourite games. All to show these like minded individuals having the best time in their downtime.
Bringing the life
Working closely with the Casumo internal creative team, we brought the brand and its customers to life in a distinctive way for TV and digital media. Capturing the personality of Casumo and its community through great casting, wardrobe, set design, as well as the uniquely designed 3D elements added in in post.
We also devised a playful language that helped describe the fantabulous Casumoverse and its automagic rewards.
Making it thrive
Our little lifts even helped from a responsible gaming perspective – popping out of existence when players put their phone away and highlighting time limits to show the proper way to play a-ok.
The impact
