The Sustainability Group and FuturePlus

Mike Penrose and Alex Smith founded the Sustainability Group on the principle that every organisation can and should play a part in the creation of a fair and sustainable world.

In 2021 they launched FuturePlus, a unique, data driven platform, to empower sustainability in every business on Earth by making it accessible, achievable and affordable for all.

But how do you reach such a huge variety of organisations, and demonstrate that having a positive impact doesn’t just benefit the world, it’s also good for business?

By showing that every little thing adds up.

Finding the heart

When we first met Alex and Mike we realised their core values and personality were at the heart of the business. Their combined knowledge and expertise, alongside an unparalleled passion and commitment to sustainability made FuturePlus much more than a corporate fintech company.

Alex and Mike really do want to change the world and we believe they can. In fact we love the idea of FuturePlus so much we’ve signed up and are now one of their clients. This has given us a great insight into the process and input involved.

Bringing the life

IT ALL ADDS UP was a neat way to demonstrate how FuturePlus helps make the complicated process of measuring, managing and communicating sustainable growth easier to understand and more accessible to all.

It showed how even small changes could add up to better profitability, accountability and a more positive future for everyone.

Tech and business comms can feel very dry, so we wanted to stand out from the crowd, stir emotions and inspire curiosity. We used an eye-catching graphic style with a hand crafted feel, layering found images that hinted at recycling, to give the campaign stand out and make it feel human, intimate and accessible to all.

Making it thrive

We used the simple messaging and distinctive design to create an animated film and series of gifs that were seeded out on multiple content platforms. These gained traction instantly, raising awareness of the FuturePlus brand dramatically.

We then designed a IMPACT CERTIFIED FuturePlus badge that companies can use to demonstrate their commitment to reaching their sustainability goals. As The Sustainability Group and FuturePlus grows we are continuing to produce more content and advise them on the best way to market and advertise their business.