Case study
Parkdean Resorts
- Campaigns
- Film & Motion
- Travel & Tourism
- Leisure & Hospitality
With 65 holiday parks across the UK, Parkdean Resorts is the country’s biggest caravan and holiday park provider. But despite their size, brand awareness historically tended to be more on an individual park level rather than the company as a whole. A change was needed to ensure Parkdean Resorts had one distinctive aligned brand that everyone knows.
Finding the heart
We’ve been helping to refine the Parkdean Resorts brand for a number of years, building on the family fun and freedom you only get on a UK caravan holiday. At the heart of it is the chance for families and couples to spend time together, relaxed and being themselves.
Parkdean Resorts gives you: Unfiltered Together Time.
Giving it bite
From naturalistic photography with a focus on human touch and togetherness, to a layered visual style in the brand's distinctive shade of pink, to an emotive tone of voice, we show families and couples of all ages that a break at Parkdean Resorts is worth every second. On TV, a voiceover from Vernon Kay carries the same warmth, telling the nation it's easy to enjoy together time here.
Powering alignment
We built a Playbook to unpack Unfiltered Together Time: what it means and how it looks. It's bringing social, digital, web and film closer together, with a distinctive static and motion style that works from social reels to web headers. The same naturalistic style powers the recent All Inclusive campaign, showing how all meals included for one simple price means you can make more of a midweek break.
