Rugby League World Cup

We found it in an idea with heart and bite: Real Impact, on and off the pitch. Not just the impact of a full-contact sport full of energy, but the real impact this World Cup would have on the players - men, women and wheelchair playing at the same time - and the cities and communities hosting and benefiting from this huge event. 

We created an authentically impactful visual look and voice with proper bite. Able to tell the stories of the world cup and its stars in a truly impactful way. Showcasing the real stories of human endeavour behind the players from across the world. Full of emotion, told by the people themselves in social and PR, alongside creators and celebrities. 

We demonstrated the impact on clubhouses and communities of money invested back in the game. Showing inclusivity in action had a positive impact of welcoming more and more into the game. While engagement with local authorities and communities, clubs and businesses, fans and big event goers meant our message reached far and wide.

From film and spoken word poetry, to out of home media that showed the impact in the places it would be felt most, we created a communications platform and a series of playbooks that helped everyone build a connection between the Cup and communities, fostering a lifelong love of the game. 

This allowed everyone involved to talk with the same voice and an integrated look and feel that stretched from 200 days to go, to the showpiece final at Old Trafford.