Case study

FIM E-Xplorer World Cup

Sport
Brand Identity
Film & Motion
Live Experiences

E-Xplorer is a new kind of racing: all-electric, all-terrain, off-grid, raced by men and women in total gender parity. Born from anti-conformity, built to be a way of life beyond the track.

But how do you re-energise motorbike racing for a new generation, in a world that's more connected and more eco-conscious than ever? You spark a movement.

Finding the heart

We talked to stakeholders across the organisation to uncover what E-Xplorer truly stood for — arriving at a vital mission designed to inspire both the sport and its fans.

The FIM E-Xplorer World Cup identity over an off-road rider

Giving it bite

We gave E-Xplorer a brand identity that stands for electric, energy, excitement and parity. A distinctive mark for a distinctive tournament. We then built a language and visual system around it as forward-thinking as the sport itself, speaking with one voice to fans, riders, sponsors, host cities and media alike.

Powering alignment

After proving the concept in its first two years across event branding, marketing and broadcast, we're helping E-Xplorer grow its audience and its commercial value to come back even bigger than ever.